We were asked to help launch a new snack in C-stores…one with zero name recognition. Luckily, what they did have was a flavor combination that was impossible to put down. So we partnered with @UnnecessaryInventions to create an absolutely necessary invention: The Stop Snacking Sweater™. When your taste buds say yes, this sweater says no—keeping you from eating the entire bag in one sitting.
The partnership turned a modest budget into a solid awareness plight, using social posts and influencer kits to reach the masses.
