Nature Valley Wafer Bars
These bars were a first for the brand: not exactly crunchy; not exactly chewy. Instead, they delivered a satisfying, crispy SNAP. So we created this ear-snack of an ASMR video, which allowed the ingredients to take center stage through a rhythmic cadence of crisp wafer snaps, smooth peanut butter pulls and indulgent chocolate drizzles. It seems mouths everywhere heard their calling after seeing this spot — because it was flying off shelves so fast they couldn’t keep it in stock!
FIBER ONE
Warning: You will want to try all of the Fiber One desserts after watching these taste-forward social pieces we created. Do it! They’re delicious. But you will also want to eat the entire box in one sitting. DO NOT DO IT. (Unless, of course, your fiber tolerance is out-of-this-world HIGH. Eek!)