You don’t eat Cheerios just because you love the taste. You eat Cheerios because they’re good for your heart—and you want to be around for those who have yours.
We launched Cheerios "Name Boxes", featuring names of those who motivate you to take care of your heart, with TV and social.
To maximize assets for the brand, we captured additional vignettes (and multiple boxes in each scene) to create a library of assets for future use.
Credits:
Agency: BBDO MW
CCO: Brock Davis
Group Creative Director: Tess Nyberg
Sr. Art Director: Chris Corum
Sr. Writer: Molly Thomson
Producer: Liz Wingate
Account: Shannon Stanton, Emma Erdman
Director: Yael Staav
Editor: Jacob Kuehl